Tracey Wiedmeyer is the CTO and a Co-Founder of InContext Solutions, the leader in scalable virtual reality (VR) shopping and retail solutions. InContext Solutions lets manufacturers and retailers simulate real in-store shopping situations to ideate, evaluate and activate all types of merchandising, display, layout and other in-store shopping experiences within a VR store environment before implementing them in the real world. Just last month, they closed their Series E round of funding, bringing their total funding to $42.5M.
In This Episode You Will Learn:
- Why Tracey and his co-founders started InContext Solutions
- How he raised their seed capital from his family over Christmas
- How similarly do people behave in virtual reality vs the real world
- How InContext Solutions recreates stores
- How they landed their first customers
- How they try to lure tech talent away from quant trading
- What he’d like to see big companies improve on
- Why you have to focus on ROI and business cases when selling to large enterprises
- Whether we are in a simulation or not
- Where the future of virtual reality is heading in 5-10 years
- What the future of retail may look like
- How they landed a partnership with Intel
- How a partnership with a big company can benefit a startup
Favorite Books:
- The Grand Design by Stephen Hawking
- Good to Great: Why Some Companies Make the Leap...And Others Don't by Jim Collins
- Happiness Advantage: The Seven Principles That Fuel Success and Performance at Work by Shawn Achor
- The Singularity Is Near: When Humans Transcend Biology by Ray Kurzweil
Best Sources to Learn More About Virtual Reality:
Sponsored By:
- Bevy: a Chicago startup delivering everything you need, but don’t want to own, for amazing experiences. Own Less. Live More.